All work

Brand / Logo design

Logo & brand identity system

A memorable mark, icon set, and usage rules built to age well — designed for screens, print, and social so the brand stays sharp for years.

Logo designIcon designBrand systemGuidelines
brand-identity-system.preview

Challenge

The old logo looked generic, fell apart small, and didn’t work as an app icon or favicon. Nothing about it was sticky.

What we did

Discovery on audience and positioning, multiple mark directions, a primary logo + icon lockups, palette, type pairing, and clear do/don’t guidelines for real-world use.

Outcomes

  • Mark that reads at favicon size
  • Full logo + icon package for web & print
  • Guidelines so the brand stays consistent

Have something similar in mind?

We'll scope website, hosting, app, or AI work with clear pricing direction and next steps.

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